ABOUT THE COMPANY
Chinatown Pretty is a fashion blog that celebrates the surprisingly trendy street style of seniors living in Chinatowns across the country. The concept was developed by Valerie Luu and and Andrea Lo, originating at the heart of San Francisco’s Chinatown.
PROJECT OVERVIEW
As a personal project, I conducted a rebrand for Chinatown Pretty, where I reimagined it as an editorial company. I wanted to infuse some high-fashion aesthetic to heighten the already incredible photography.
CONTRIBUTORS
Alyssa Reisner, Logo Design
CATEGORY OF WORK
Branding
Visual Design