Michael Pang

CHINATOWN PRETTY

VISUAL REBRANDING

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ABOUT THE COMPANY

Chinatown Pretty is a fashion blog that celebrates the surprisingly trendy street style of seniors living in Chinatowns across the country. The concept was developed by Valerie Luu and and Andrea Lo, originating at the heart of San Francisco’s Chinatown.

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PROJECT OVERVIEW

As a personal project, I conducted a rebrand for Chinatown Pretty, where I reimagined it as an editorial company. I wanted to infuse some high-fashion aesthetic to heighten the already incredible photography.

CONTRIBUTORS

Alyssa Reisner, Logo Design

CATEGORY OF WORK

Branding
Visual Design

 
 

ARTICLE LAYOUT DESIGN

 
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