ABOUT THE COMPANY
NatureBox is a food tech company that uses consumer data to makes smart, delicious snacking easy. I worked as a summer intern in the business-to-business corporate team as a marketing strategist, where I focused on providing better-for-you snacking options for offices.
PROJECT OVERVIEW
I was tasked to develop an email marketing campaign that would create multiple touch points throughout the sales cycle. The emails would be used as an effective way to update customers on new product launches and program updates. Another focus was standardizing the email design in template form to be used and cycled through.
CONTRIBUTORS
Rosie Belpasso, Project Manager
Marie Addressen, Photography
CATEGORY OF WORK
Email Marketing
Content Strategy
Visual Design
ANNOUNCING NEW SNACKS
Every month new snack lines are introduced to the product offerings. A main focus was developing a way to communicate when these snacks were being launched to the current clients.
SINGLE SNACK LAUNCH
When only one snack is launched, the email features the snack's hero shot with a clear call-to-action.
MULTI SNACK LAUNCH
When multiple snacks are being launched, the email builds from the previous layout, and can scale for as many products needed.
EMAIL INSERTS
Designed for the use of our corporate sales team as a secondary way to update our customers via email.
ANNOUNCING PROGRAM UPDATES
The corporate program was constantly changing to create more value for our clients. As a result, we needed an efficient way to notify of new features added to the snacking program.
NEW PROGRAM FEATURE
In the header, the email highlights the new feature, while the body provides more in-depth context.
MULTI COMPANY UPDATE
Inteded for recently churned or lost customers, this email touches some of the key changes to the program to inform of added benefits.
